Tomas Jonsgården

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IQ - Because

Born into a family of Academia, Tomas was raised to question and to wonder - it was the gift of this wondering mind that turned his interest from music to photography, to director.

In 1997 Tomas began working as a directors assistant and the desire to further grow his knowledge and aesthetic eye led later to a job as a Photographer´s assistant.

After 3 years of assisting, Tomas began shooting advertising and editorial for hire.

2001 was the year when Tomas for real started to work as a director and he has since then become one of the most successful and awarded ones in Sweden.

He has numerous of prestigious awards on his CV, with several Cannes Lions awards, several gold awards in Epica and Eurobest and he has also been voted the most successful director in Scandinavia.